Lanvin Group Confirms Growth Despite Restructuring of Its Namesake Maison.

In the first half of 2023, Lanvin Group saw its revenue rise to 215 million euros, a 6.4% increase compared to the same period last year.

Driven in part by sales growth in Asia (+27.1%, excluding mainland China), the group was able to rely on the performance of the Italian brand Sergio Rossi, acquired in 2021, whose sales surged by +22.4% in the early part of the year.

Among the growth drivers, the Wolford brand saw its revenue increase by +8.4%, boosted by the arrival of the artistic director Nao Takekoshi and the implementation of a modernization strategy.

Lanvin with Mixed Results

For Lanvin, the flagship brand of the group, the trend is more mixed, with a estimated -10.8% drop in half-yearly sales to 57 million euros. This result is attributed to "a creative transition and a relatively reduced number of key product and marketing initiatives in the first half of 2023 compared to the first half of 2022," the group said.

Last April, Lanvin announced a creative shift with the departure of its creative director, Bruno Sialelli. While the Maison is expected to announce in the coming months the name of the person who will head its collections, the brand has already announced the establishment of a new organizational structure dedicated, in particular, to the development of its Leather Goods and Accessories segment.

In addition, Lanvin had also mentioned the launch of its Lanvin Lab, a creative space based on partnerships described as "coherent." An inaugural collection is announced for the second half of 2023 through a first collaboration with the American rapper Future.

By the end of the year, Lanvin should also strengthen its product launch strategy, enhance its retail capabilities, and make its official debut in the Middle East market.